Opening a new franchise location is an exciting milestone, but it comes with a long checklist of tasks to complete before your grand opening. One critical element that’s often underestimated is signage—both the timeline required and the complexity of navigating local permitting requirements.
At Marietta Signs, we’ve worked with franchise operators across metro Atlanta since 2000, helping them navigate the signage process from design approval through installation. This guide will walk you through everything you need to know about signage for your new franchise location.
Your signage is often the first impression customers have of your business. For franchises, it serves multiple critical functions:
Brand Recognition: Consistent signage across all locations builds brand equity and customer trust. When customers see your familiar logo and colors, they know exactly what to expect.
Visibility and Foot Traffic: Quality exterior signage can increase foot traffic by up to 30%, according to industry research. Your sign works 24/7 to attract customers.
Compliance: Franchisors have strict brand standards, and local jurisdictions have specific code requirements. Your signage must satisfy both.
Return on Investment: Signage is one of the most cost-effective forms of advertising, working continuously to promote your business without ongoing costs.
Quality signage is an investment in your franchise's success. It attracts customers, builds brand recognition, and creates a professional image that drives business growth.
By starting early, working with experienced professionals, and understanding the process, you can ensure your signage is ready to welcome customers on day one.
At Marietta Signs, we've been helping franchise operators navigate the signage process across metro Atlanta since 2000. Our full-service approach—from design and permitting through fabrication and installation—ensures your signage meets both franchise standards and local requirements, delivered on time for your grand opening.
Ready to start planning your franchise signage? Contact us today for a complimentary consultation and timeline assessment. We'll help you create a signage solution that sets your new location up for success.
Marietta Signs
Serving Metro Atlanta Since 2000