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Channel Letters in Atlanta, GA

 

 

Channel Letters & Logo Boxes

Make Your Brand Shine Day and Night with Illuminated Channel Letter Signs

Channel letter signs are three-dimensional, individually fabricated letters or logos typically mounted on storefronts, office buildings, and shopping centers. Whether illuminated or non-illuminated, they offer bold, high-impact visibility that enhances your brand 24/7.

What Are Channel Letters?

Channel letters are constructed with aluminum sides (returns), an acrylic face, and an internal lighting system if illuminated. These signs can be custom-fabricated in almost any font or logo shape and are installed either directly to the building or using a raceway. For a deeper explanation of the components and types, check out this Ultimate Guide to Channel Letter Signs.

Channel letters aren’t just for text — we can also fabricate custom logo boxes to showcase your brand icon or graphic elements with clarity and style. Logo boxes are typically internally illuminated and mounted alongside your letterset to complete the look of your brand. Whether you need a stand-alone symbol or a fully integrated logo-and-text display, we’ll ensure your sign meets all visibility and code requirements.

Types of Channel Letter Signs

  • Front-lit (Face-lit) – Light shines through the front acrylic face, creating bright, vivid visibility.

  • Halo-lit (Reverse-lit) – Illumination glows behind the letters for a sophisticated backlit effect.

  • Combination-lit – Both the face and the back glow for maximum impact in any lighting condition.

  • Non-illuminated – Dimensional but unlit, still highly effective for daytime signage.

Explore the differences in this breakdown of channel letter styles.

Why Choose Channel Letters?

Channel letters are one of the most effective ways to showcase your brand on a storefront or building. They:

  • Provide maximum visibility day and night

  • Can be front-lit, halo-lit, or both

  • Are made with durable aluminum and acrylic

  • Offer customizable colors, fonts, and logos

  • Use energy-efficient LED lighting

Types of Channel Letters We Offer

  • Front-Lit Channel Letters – Bold and bright illumination from the face.

  • Halo-Lit (Reverse) Channel Letters – Creates a glowing effect behind the letters.

  • Combination-Lit Channel Letters – Both front and halo illumination.

  • Custom Logo & Font Channel Letters – Tailored to your exact branding.

Not sure which is best? Contact our experts for recommendations.

See how other businesses have used them in our post: Channel Letters – A Shining Sign for Your Customer.

Our Process

At Marietta Signs, we handle the entire process in-house:

  • Consultation and layout

  • Local Permitting and Approvals

  • Custom fabrication

  • Lighting and wiring (if applicable)

  • Professional installation

You can also pair your channel letters with a monument sign or routed panel or a complete branding package.

What are channel letters?

Channel letters are three-dimensional signs made up of individual letters or logos, typically built with aluminum sides and an acrylic face. They are often internally illuminated for visibility and are mounted directly on buildings or raceways.

How are channel letters illuminated?

There are several lighting options:

  • Front-lit (face-lit) signs light up through the acrylic face

  • Halo-lit (reverse-lit) signs glow from behind for a soft edge effect

  • Combination-lit signs use both front and back lighting for maximum impact

Where are channel letters typically used?

Channel letters are commonly used for:

  • Storefronts and retail signs

  • Office complexes

  • Medical and professional buildings

  • Restaurants and hospitality venues
    Their clean, dimensional look makes them ideal for high-traffic visibility.

What materials are used to make channel letters?

Most channel letters are made from aluminum, acrylic, and LED lighting components. Aluminum is used for the sides and backing, while the face is typically acrylic for lighting purposes.

Do channel letters require permits?
Yes, in most cities—including Marietta—channel letter installations require a permit. Marietta Signs handles all necessary permitting and ensures that your signage complies with local zoning and building codes.
How long do channel letters last?

Well-made channel letters can last 7 to 10 years or more, depending on exposure and maintenance. LED lighting used in modern signs is energy-efficient and long-lasting.